Pricing

There are several components that factor into the pricing of a project. All components are directly related to costs incurred during the production life-cycle. The main components that apply to every project and weigh most heavily on cost are the Decoration Method(s) used as well as the Product Procurement.

The below information describes each component and the variables that effect their pricing. This information is intended to help customers better understand the fixed and variable costs of production from a pricing perspective. See Value Engineering  for common strategies used to decrease the cost of a project while maintaining quality and underlying design. 

  • Product Customization

    This component carries the most weight when it comes to a projects pricing due in most part to the material(s) and labor required with the customization method(s) and print medium(s) used. The methods and mediums are based on the customization capabilities of desired product(s) and design(s) which are decided on and specified in a projects approved mock up(s). Each method has its own fixed and variable costs associated with it which determine the cost to produce the product.

    • Fixed and Variable Costs
      • Set-up: This is a fixed cost associated with what is required to prepare for the customization method being used for individual imprint locations. (i.e. Screen Printing: film, screen prep and registration; Embroidery: artwork digitization and sew out). 

      • Imprint Run-Charge: This is a variable cost calculated based on the resources required and the total production volume for individual imprint locations. As the order volume increases and surpasses specific quantity breaks, the cost of the same imprint in the same location decreases due to efficiencies of repetition. As the complexity of an individual imprint in the same location increases, price increases (Screen Printing: color count per imprint location and print mediums used; Embroidery: the stitch count per location).

    • Example- Production Variable Comparison

      The table below helps illustrate how our all inclusive pricing is calculated. It breaks out the imprint run charge(s) as well as the set-up costs which are divided evenly by the total qty of products for a specific project. The "Total Production Pricing" is then added to the cost of the blank product that will be decorated.

       Scenario 1
      (Total/ Per Unit)
      Scenario 2
      (Total/ Per Unit)
      Scenario 3
      (Total/ Per Unit)
      Quantity20 units45 units100 units
      Set-up Pricing$90/ $4.50 unit$90/ $2.00 unit$90/ $0.90 unit
      Run-charge Pricing$70/ $3.50 unit$157.50/ $3.50 unit$200/ $2.00 unit
      Total Production Pricing$160/ $8.00 unit$247.50/ $5.50 unit$290/ $2.90 unit

      * Note: prices shown above are for example purposes only and may or may not be actual prices extended to a customer.

      As seen in the above example, from a per unit cost standpoint it is more cost friendly to go with Scenario 3 ($2.90/unit), not only because costs are better distributed across more units, but also because of the decreased per unit run-charge that occurs when going from 45 units to 100 units ($3.50/unit to $2.00/unit). This example is intended to help illustrate how production pricing is assessed. Customers quantity needs and/or budgets typically define how a project is structured.

    • Additional Customization Variables: As described above, quantity and complexity of individual graphic/imprint locations plays a big factor in the set-up costs and run-charges. The following variables are also taken into account when establishing the costs for product customization.

      • Number of Imprint Locations: Each imprint requires its own set up, so the more imprint locations per product, the more set-up costs and run-charges that apply. 

      • Complexity of Imprints: The complexity of a graphic/imprint location directly effects the set-up costs as well as run charges. 

        Screen printing requires a set of screens which is directly correlated to the complexity of the graphic/imprint. The number of screens per imprint is determined by the amount of colors within the graphic being printed (every color requires its own screen). The more colors, the more screens, and thus higher set-up costs. In addition, as the amount of colors per imprint increases, the amount of time and ink required increases which is then reflected in a higher run-charge.

        Embroidery requires a graphic to be digitized (set-up), in other words, manually translated to a file format (.DST) that can be read and understood by an embroidery machine in order for it to output an accurate depiction of a graphic by stitching it out in thread. The larger and more complex an embroidered graphic/imprint is, the longer it takes to digitize, the higher the stitch count and therefore the costlier the run charge.

  • Product Procurement

    Similar to the customization process, the higher the volume the lower the price. As the volume increases and surpasses specified quantity price breaks, the per unit cost for the product decreases. 

    Some blank products are produced on-demand or are pre-packaged with a set amount of units. Said products will typically have a minimum order quantity (see Minimum Order Quantity page for more info) which varies among product categories and suppliers.
  • Other Variables

    • Artwork
    • Fabric Treatment and Dyeing
    • Taxes and Fees
    • Licensed Trademark Royalties


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